Ambition, Determination and Motivation
The Founder
It was with profound sadness that our Management and
staff learned of the death of their founder and chairman,
Easa Husain Al-Yousifi, in August 2003.
Born in 1928, Easa Husain Al-Yousifi grew to adulthood
at a time when there were no cars, radios, or electricity in
Kuwait. Ambitious and determined, after a few years of
basic schooling, he went to night school to learn English.
He established a small shop in the old Merchant’s Souk
in Sharq in 1952 to sell household goods.
To differentiate himself from the other merchants, Easa
Husain Al-Yousifi always gave customers his personal
attention. When TVs first arrived in Kuwait, he would
often go to homes and adjust the antennas himself to
ensure the reception was the best possible.
As his company grew, he made his employees part of an
ever-expanding family and shared his success with them.
He encouraged ideas on how to improve the business as
he knew that, without implementing good ideas, complete
customer satisfaction would never be possible.
Though his showrooms in Kuwait have been visited by
almost everyone at one time or another, Easa Husain Al-
Yousifi is best remembered locally for his innumerable
charitable works. His door was always open and his staff
have fond memories of the kindness and affection he
showed to everyone who worked for him.
We, the employees of Easa Husain Al-Yousifi & Sons,
are proud to have been a part of the life of this great
man, whose legacy lives on in the diversified trading and
contracting corporation he developed from that one little
shop in Sharq.
